Ask us about our complimentary Data Assessment to clean and enrich product data, improve conversions, avoid cart abandonment, and enhance customer experience. Learn more now!

By Keith Gorney

In the realm of order management, efficiency and agility are paramount. As businesses strive to meet evolving customer demands and market dynamics, the tools they employ must evolve as well. One of the most crucial aspects of maintaining digital relevance and security is regularly updating software to its latest version. However, despite its significance, many individuals and businesses tend to overlook or delay this essential task. 

For users of the Fluent Commerce Order Management Solution, upgrading to the latest versions of Fluent Store and the Admin Console is not merely an option but a strategic imperative. In this blog post, we explore the compelling reasons why upgrading these legacy components is crucial for unlocking the full potential of your order management capabilities.

Streamline operations to deliver better service

With each new iteration, Fluent Commerce diligently refines and enhances its software offerings to better serve its customers. Upgrading to the latest versions of Fluent Store and the Admin Console grants users access to a myriad of new features and functionalities. From improved user interfaces to enhanced reporting dashboards, these updates empower users to streamline operations, optimize workflows, and deliver superior customer experiences.

Safeguard data and mitigate risk

In today’s digital landscape, security breaches and data vulnerabilities pose significant threats to businesses of all sizes. Legacy software versions, with outdated security protocols and unpatched vulnerabilities, are particularly susceptible to exploitation by malicious actors. By upgrading to Fluent Store and the Fluent Admin Console, users benefit from strengthened security measures and compliance enhancements, safeguarding sensitive data and mitigating risks associated with regulatory non-compliance.

Accommodate peak demand

As order volumes grow and operational complexities increase, the performance and scalability of order management systems become critical factors in maintaining operational efficiency. The latest versions of Fluent Store and the Admin Console are engineered to deliver superior performance and scalability, enabling users to seamlessly handle higher order volumes, accommodate peak traffic demands, and scale their operations to meet evolving business needs.

Ensure API and integration compatibility

In today’s interconnected business landscape, seamless integration with third-party systems and services is essential for achieving operational synergy and driving business growth. Fluent Storet and the Admin Console are designed with interoperability in mind, offering robust APIs and integration capabilities that facilitate seamless connectivity with e-commerce platforms, payment gateways, shipping carriers, and other essential systems. Upgrading to the latest versions ensures compatibility with the latest APIs and protocols, enabling users to leverage the full spectrum of integration opportunities available.

Future-proof your investment

By embracing the latest advancements in order management technology, businesses future-proof their investments and position themselves for long-term success. Upgrading to the latest versions of Fluent Store and the Admin Console demonstrates a commitment to innovation, agility, and customer-centricity, empowering businesses to stay ahead of the curve and adapt to evolving market trends and customer expectations.


In conclusion, upgrading to the latest versions of Fluent Store and the Admin Console is not merely software maintenance but a strategic imperative for businesses seeking to unlock the full potential of their order management capabilities. From enhanced functionality and security to improved performance and scalability, the benefits of upgrading are manifold. By making the decision to upgrade, businesses can future-proof their operations, drive efficiency, and deliver exceptional customer experiences in today’s dynamic and competitive marketplace.

headshot of Keith Gorney

Keith Gorney
Supply Chain Professional Services Head

About Pivotree: Pivotree is a recommended Fluent Wave Champion partner. Just like elite surfers who conquer challenging waves, Wave Champions ride the highest crest of partnership success. It is a testament to unparalleled expertise, consistent excellence, and a profound commitment to mutual success.

With over 65 OMS certified professionals located world-wide and 25+ Fluent implementations to date, Pivotree is committed to providing customers with world class expertise and the highest standard of delivery of the Fluent Order Management System.