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Since I published the ‘2013 Leading eCommerce Platforms For The Top 100 Online Retailers’ post, I have received many requests to conduct similar research albeit focused on European online retailers. The results of that research are provided below.


1. 58% of the Top 100 European eRetailers built their eCommerce platforms internally

While only 41% of the IR Top 100 Online Retailers built their eCommerce platforms internally, significantly more European eRetailers chose to do the same.


2. There is no monopoly amongst eCommerce platforms used by the Top 100 European eRetailers

While IBM WebSphere is the most popular eCommerce platform among the largest online retailers in Europe (i.e. 9% of the Top 100 European eRetailers), there are other platforms that are not far behind and could challenge IBM’s leadership in the market during the next couple of years. For instance, Hybris is used by 8% of the Top 100 European eRetailers, Oracle Commerce by 6%, Intershop by 4% and Venda by 3%.

Below are some examples of the European websites using 3 of the most popular eCommerce platforms:

IBM WebSphere: Mark&Spencer, Privalia, Debenham

Hybris: Nespresso, Zooplus, Conrad

Oracle Commerce:, Chain Reaction Cycles, John Lewis

Read ‘Hybris vs WebSphere vs ATG vs Intershop vs Venda vs Magento Clients from the IR Top 500 European eRetailers’ to see more examples.


Among the other eCommerce platforms used by the leading European eRetailers are Demandware, Magento, Itim, Jagged Peak, Pixmania, Invobe and Shopware.


Other interesting findings:

Some well-known online retailers switched (planning to switch) to other eCommerce platforms.

Otto builds its own eCommerce platform (

MEXX shut down its online store (

Monsoon started using Hybris in 2011 (


Dick’s Sporting Goods is planning to build its own eCommerce platform by 2017 (

Many large European online retailers use multiple eCommerce platforms for different websites.

Disclaimer: I did my best to provide the most current and accurate information in this post via analyzing such information about the Top 100 eRetailers published on the Web. However, up-to-date information about some retailers’ eCommerce platforms was not always available. As a result, while stats provided in this post are based on the most current information available online, there is a chance that some retailers switched to another platform without making an announcement as such. If you find it to be the case, please let me know and I will be happy to make the necessary changes.


Otto investeert in eigen e-commerce platform en merken

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Case Study – Argos

Tesco Chooses Venda to Power Online Fashion Launch

Case Study: House of Fraser

House of Fraser drives sales growth with improved multichannel offering, with online and mobile predicted to take 20% of sales

Inside Avon’s Failed Order-Management Project

Spark::red’s Clients Page

Mothercare Turns to Magento for Global Expansion

Wiggle CIO Mark Dermody wearing UK’s retail yellow jersey

Hari’s Blog

John Lewis to deploy new web site platform this year

STUDY: Asda builds up e-commerce success

Demandware Expands Global Reach With eCommera reveals new look

Shop Direct picks ATG for new ecommerce platform

Itim Customers launches its Digital Commerce Factory

Carrefour selects Pixmania to operate an electronics e-retail site

Top of the Line

Stibo Systems helps leading online retailer drive sales and increase efficiency

Dixons: Choice, value and service

Makro launches online store with help from Maginus

Intershop Customers

New Web Search Engine Delivers Next Piece Of Premier Farnell eCommerce Vision

CIO interview: Pete Marsden, CIO,

ASOS to Launch New E-Commerce Business in China with hybris

La Redoute Turns to ChannelAdvisor for International Expansion

getit Customers

Shopping Around the Clock at melectronics 

Cdiscount at the heart of B to B e-commerce

hybris Integrates Google Commerce Search into New Multichannel Commerce Solution

F5 Solutions Provide Komplett with a Platform for Growth

CDON chooses Incordia and Apptus to build Scandinavia’s largest e-commerce site

Online Fashion Retailer Privalia boosts its Flash Sales Business with IBM Smarter Commerce

Erster Cluster-Kunde Getgoods Erzielt Rekordumsatz

HP Home & Home Office Store runs on Intershop

E-Commerce in der Praxis – Erfolgreiche Shopbetreiber im Interview

Hybris Clients

Zooplus kauft neue E-Commerce-LÃ


eCommerce Platform Case Study: LVMH

Debenhams: Customer experience driving cross-channel success


Venda Customers

Arcadia plans for new software to up multichannel offer by 2012

Kinzz assists Arcadia Group Limited with requirements for migrating and integrating to a new e-commerce solution

Burton Snowboards Flies High with the Launch of New eCommerce Site Powered by Demandware

IBM Customer References

Nespresso Taps Multichannel Commerce Solutions