Is your organization feeling the pressure to embrace digital expansion? If so, you’re not alone. A recent survey of Pivotree customers reveals that 78% of respondents consider Digital Channel Expansion to be their primary growth strategy for the next 3 to 5 years. The challenge is that as your channels expand, the amount and complexity
Whether you’re looking to network, find new solutions to grow your business, or get inspired by experts and innovators, attending the right conference can be just what your business needs to develop and deliver on its vision. To help you plan out your calendar in 2020, we’re breaking down the year’s hottest events, both for
Black Friday is right around the corner. As families and friends plan out their turkey day festivities, savvy shoppers are also cooking up game plans for scoring the best deals. These plans, however, are changing as consumer preferences and behaviors evolve. Take a surprising statistic that emerged from last year’s Black Friday. According to an
As the retail industry continues in a rapid state of change, many traditional brick-and-mortar executives are now having to incorporate the notion of “Omnichannel Commerce” into their strategy. This refers to a customer having one continual and consistent shopping experience across all touchpoints with a brand – whether it is in the store, online, on
In the past, I have written critically about running ATG Oracle Commerce in “The Cloud” (Here and here). I’ve recently spent several months working on a project implementing ATG Oracle Commerce at AWS in partnership with Pivotree and wanted to share what I’ve learned. Pivotree is the only AWS and Oracle ATG partner certified to
If you have not yet registered for SAP Customer Experience Live, click here to register. SAP Customer Experience Live kicks off on October 10th, promising to teach attendees how to Connect with Purpose to their customers. This will be the first conference focused on the front-end suite of products since C/4HANA was announced by CEO
SAP just announced their next-generation front office suite, SAP C/4HANA. If you’re interested in learning more about these changes, we encourage you to reach out and contact us. For now, I’d like to take the opportunity to give some insight into this compelling event in SAP’s history as a company. This represents a champion product
The overarching goal of the true omnichannel commerce experience has been to improve customer experience as a whole. The more consistent the customer journey across every touchpoint from initial marketing to purchase, the better the customer experience should be, and the more likely it is to lead to brand loyalty (in the best case scenario).
With many online retailers looking to adopt a headless approach, there is a surprising lack of end-to-end analysis of its impact on day-to-day operations. Reading through articles from the first few pages of Google results on this topic, I see numerous examples of headless commerce benefits but very few (or almost zero) mentions of challenges
With a host of events around the corner, we thought it was time to update last year’s list with the freshest information on the best eCommerce events for B2B and B2C you could be a part of this year (or for some, meet us at!). B2C eCommerce Events (or skip to B2B events) Shoptalk March