Your OroCommerce partner for B2B commerce
Pivotree is OroCommerce’s data-first implementation partner: we build the platform, master the data that feeds it, and operate the result.
B2B commerce, built for the way B2B actually works.
Many B2B operations are running B2C platforms with workarounds: custom code to handle account hierarchies, bolt-on tools for quoting, separate systems for approval workflows. The result is an operating model that looks fine in the demo and breaks the day a real customer tries to place a real order. OroCommerce inverts that. The B2B capabilities—corporate accounts, CPQ, RFQ, dealer portals—are native, not extensions. That’s why we partnered.
The combination is the most complete B2B implementation and integration offering on the market: the platform plus the product information management and data enrichment services that B2B operations actually need to make it pay off.
Why customers choose Pivotree as their OroCommerce partner
Data first, platform second
Most B2B commerce platforms are launched on the data the business happens to have. We launch them on the data the operation actually needs—clean attributes, mastered records, channel-ready content. The platform performs at the level the data underneath it allows.
Industry expertise B2B requires
Industrial MRO, electrical, HVAC, automotive aftermarket, distribution—Pivotree's leadership and delivery teams have decades inside these industries. We've seen what wholesale B2B commerce actually needs, not what the brochure says.
The whole stack, one team
OroCommerce is the storefront and order layer; the digital supply chain runs through PIM, MDM, ERP, and the integrations between them. Pivotree can own all of it. Implementation, data, integration, and operation as one practice.
When OroCommerce is
the right call.
Distributors with hundreds of supplier relationships and the dealer portal, customer-specific pricing, and digital catalog needs that come with them.
Manufacturers selling through complex channel structures—direct, distributor, marketplace—that require corporate account hierarchies and approval workflows out of the box.
Wholesalers operating B2B, B2C, and B2B2X simultaneously on a single license rather than separate platforms.
Companies on consumer-first platforms that have outgrown the workarounds and need a system designed for the operating model.
for enterprise customers
across data, commerce, and integration
running on platforms we integrate and operate
OroCommerce FAQs
OroCommerce was built for B2B from day one, not adapted from a consumer platform. CPQ, RFQ, corporate account hierarchies, and dealer portals are native capabilities—not extensions, not custom code, not third-party tools. For B2B operations, that’s the difference between a platform that fits the operating model and one that gets bent to approximate it.
OroCommerce’s B2B capabilities run on the data that feeds them—customer-specific pricing, account hierarchies, product taxonomies. When that data is incomplete or inconsistent, the platform’s strengths don’t surface. Pivotree’s product data services close those gaps regardless of where your data lives today, whether that’s an existing PIM, an ERP, or a mix of systems. Ascend, our managed catalog operations service, runs on top of your current stack to keep data clean and complete as an ongoing function. For one-time work—cleanup, migration, data model design, taxonomy build—our project-based data services build the foundation the platform needs. Most successful OroCommerce engagements pair the implementation with this kind of data work, which is why Pivotree’s partnership is anchored on the data side.
Yes. Migrations onto OroCommerce from consumer-first platforms, legacy B2B systems, and custom-built operations are core to the practice. The migration includes the catalog data, the customer hierarchy, the integrations, and the channel configurations as one engagement.
Let’s talk OroCommerce.
Tell us where you are with B2B commerce—already on a platform, evaluating OroCommerce, or operating around workarounds. We’ll tell you what we’d do.
