While the world may look radically different in the wake of the COVID-19 outbreak, many of the commerce disruptions were already expected, just not on such a rapid timeline. The next few years were predicted to bring a shift toward more online buying, but that shift happened virtually overnight, spurred on by a global pandemic.
The overarching goal of the true omnichannel commerce experience has been to improve customer experience as a whole. The more consistent the customer journey across every touchpoint from initial marketing to purchase, the better the customer experience should be, and the more likely it is to lead to brand loyalty (in the best case scenario).
When discussing a 2-3 year architecture roadmap for an eCommerce system that has already been running for a few years, the typical question is—do we need to go microservices? Microservices are a hot buzzword right now, so it’s natural to consider them for the evolution of the system. However, the primary drivers for re-architecting a