Who we are
We believe the digital supply chain—from the moment product data is created to the moment a customer receives their order and beyond—is a single, interconnected system that demands the same level of precision, end-to-end visibility, and ongoing stewardship as the physical supply chain. We build it, we connect it, we monitor it, and we evolve it.
We’re expert taxonomists, experienced platform operators, and future-focused commerce and data management strategists who know the digital supply chain is the backbone of smooth operation and the linchpin for increasing sales and scaling with intention. For 30+ years, we have been bringing visibility, control, and continuous management to the data, commerce, and integrations our clients’ customers rely on, long before products ever reach their hands.
Why Pivotree?
The Pivotree Historical Timeline
1998
Tenzing Founded
Provided enterprise-level ecommerce managed hosting for all major ecommerce platforms.
2004
Thinkwrap Founded
Delivered system integration and implementation for ecommerce platforms.
2007
Spark::red Founded
Provided white-glove Oracle Commerce (ATG) managed hosting services.
2018
Strategic Merger
Merged the 3 organizations into an end-to-end powerhouse handling commerce platform strategy, design, implementation, hosting, and support under one roof.
2019
Corporate Rebrand
Rebranded to Pivotree, establishing a single expert resource helping companies adapt to a changing digital commerce landscape.
2020
Initial Public Offering
Pivotree went public, completing a successful listing on the TSX Venture Exchange.
2021
Strategic Acquisitions
Acquired Codifyd & Bridge SGI, expanding end-to-end offerings to consolidate data management and physical supply chain capabilities.
Core Corporate Values
- Adapt Relentlessly: We strive to adapt relentlessly and urgently, working tirelessly to foster a culture of success and creativity based on thoughtful, disciplined change.
- Pursue Value: We are steadfast in our pursuit to create and deliver value for our customers, partners, employees, and shareholders.
- Stand for Good: Our decisions and actions are guided by embracing diversity, caring for our people, and acting as socially responsible global citizens.
Pivotree Leadership
Bill Di Nardo
Chief Executive Officer
Edgar Aranha
Country Manager, India
Mo Ashoor
Chief Financial Officer
Cliff Isaacson
Chief Product Officer
Todd Jurkuta
President and Chief Operations Officer
Kyle Metcalf
Chief Revenue Officer
Joel Farquhar
Chief Architect
Let’s Make Your Commerce Systems Work Even Better
Talk with the Pivotree team about activating your data and building a commerce operation that runs exactly the way you need it to.