We are continuing with our ‘Adapting to the New Reality’ video series where we are interviewing leaders from across various organizations asking them what they have been hearing from customers and partners in terms of how to navigate the new reality. Today, I have with me Derek Corrick, our General Manager of MDM, who will
The world is changing every day, and since there is no playbook or proven strategy on how to navigate the new reality, we believe that sharing knowledge and experiences is key to help each other move forward and manage the unforeseen disruptions that were thrown our way. We are starting the ‘Adapting to the New
A recent Pivotree customer survey shows that Personalization (78%) is a top three tactic for digital transformation initiatives, along with Understanding Your Customers (78%) and Having a Strong Data Management Strategy (50%). It’s a worthy strategy. A study by a third-party research firm found that “77% of consumers have chosen, recommended, or paid more for a brand that provides
When it comes to making online stores easy to navigate, intuitive product search is an essential tool in a merchant’s toolbox. Endeca, or Oracle Commerce Guided Search, was a leader in this area; however, the platform’s lack of certain capabilities has led companies to consider a replacement.
Whether you’re looking to network, find new solutions to grow your business, or get inspired by experts and innovators, attending the right conference can be just what your business needs to develop and deliver on its vision. To help you plan out your calendar in 2020, we’re breaking down the year’s hottest events, both for
The overarching goal of the true omnichannel commerce experience has been to improve customer experience as a whole. The more consistent the customer journey across every touchpoint from initial marketing to purchase, the better the customer experience should be, and the more likely it is to lead to brand loyalty (in the best case scenario).
Cloud economics can be a touchy subject. Much of the hype surrounding cloud hosting points to a shiny list of organization-wide changes — this includes watershed upgrades to strategy, scalability, cost and beyond. While such excitement is deserved, the cloud is not as plug-and-play as most promotions would have us believe. An apples-to-apples comparison of
Are you reading this in 2019? SAP’s offerings evolve and grow constantly, and we have a new blog post on how SAP Marketing, Sales, and Customer Data Cloud work together in their front-office suite, C/4HANA. Click here to check it out! SAP Hybris Marketing is one of five front end components that helps companies