B2B Online – Insights from Our VIP Roundtable

How do you personalize experiences in a changing B2B world? That’s the question that propelled our VIP Roundtable during last week’s B2B Online Virtual Event. Some of the top minds in manufacturing and distribution gathered to discuss the challenges of reaching today’s B2B buyers. Who is the actual customer? And what’s required to keep pace

How Can Manufacturers Understand Their Customers?

The pandemic accelerated the adoption of e-commerce by four to six years, and that means companies who put off their digital transformation are now behind the curve. For manufacturers, the most pressing of these projects is customer data management. Why? Because insufficient or flawed customer data is often at the root of negative commerce experiences and lost revenue. This article will discuss how customer data affects your bottom line and the steps you can take to leverage it as an asset.

Building a Business Case for Manufacturing eCommerce: A “Zoomside” Chat with Serge Rose

I recently sat down with Serge Rose (LinkedIn profile here), an eCommerce veteran and thought leader, to discuss his thoughts and advice for manufacturers who need to adapt and evolve the way they do business for this new digital world. The COVID-19 pandemic has only increased the urgency for this evolution – and we’re ready

How to Be Digitally Agile in a Post-COVID World

While the world may look radically different in the wake of the COVID-19 outbreak, many of the commerce disruptions were already expected, just not on such a rapid timeline. The next few years were predicted to bring a shift toward more online buying, but that shift happened virtually overnight, spurred on by a global pandemic.

Adapting to the New Reality Series – An Interview with Derek Corrick

We are continuing with our ‘Adapting to the New Reality’ video series where we are interviewing leaders from across various organizations asking them what they have been hearing from customers and partners in terms of how to navigate the new reality.  Today, I have with me Derek Corrick, our General Manager of MDM, who will

SAP Commerce ERP Integration: Pros and Cons of 4 Techniques

SAP Commerce is a leading omnichannel commerce platform because of its best-in-class features as well as its ability to integrate into the extensive SAP ecosystem. When it comes to integration techniques, however, when and how you enter that ecosystem can really impact your options. Are you a legacy ERP customer? Completely new to SAP? Adding SAP Commerce onto your implementation? It’s not a one-size-fits-all approach, and there are several strategies to consider depending on your situation. Working with an SI who can help guide you through this decision process for your unique situation is key to succeed.

Adapting to the New Reality Series – An Interview with Raj Atwal

We are continuing our ‘Adapting to the New Reality’ series where we’re asking leaders from various organizations to shine a light on how organizations can possibly navigate today’s new reality.  Today I have with me, Raj Atwal our SVP of Sales.  He will be answering a number of questions and hopefully help us, by providing