Clouds that carry rain and clouds that carry your data have one thing in common: when you look up at them, you can see whatever shape you want. Your imagination is the limit. If your eCommerce sales channel has become too costly, or best case, too busy to host efficiently on your own premises behind
Cloud economics can be a touchy subject. Much of the hype surrounding cloud hosting points to a shiny list of organization-wide changes — this includes watershed upgrades to strategy, scalability, cost and beyond. While such excitement is deserved, the cloud is not as plug-and-play as most promotions would have us believe. An apples-to-apples comparison of
Word of mouth is king when it comes to making purchase decisions. We recently focused on affiliate marketing – a natural extension of which is the importance of customer reviews in the buyer’s journey. Let’s consider the impact of these reviews and determine some strategies for collecting and leveraging customer reviews to promote your business
For both B2C and B2B online stores, the performance and flexibility of the infrastructure can make the difference between success and failure. The nature of ecommerce hosting has changed dramatically over time, especially during the past several years. Once the only game in town, the days of large dedicated environments for ecommerce delivery have become
An increasing number of organizations are moving their workloads to the public cloud. A recent report about cloud adoption suggests spending in this area will reach double-digit growth in 2017 alone. The main driver behind migrating to AWS, Google Cloud Platform, and others is a compelling business event. A company may “want to go” because
Ecommerce sites are now a primary touchpoint between businesses and their customers. For retail and B2B alike, sites must be highly available, and pages must load quickly to keep a loyal following. A reliable site offers a consistent and satisfying shopping experience. Buyers can browse, search and buy products anytime they choose and a site
When we think about how we can use our online stores and advertising to aid brick and mortar shops, we often think about email collection and “click to pick-up”, but so much more can be done. Online to offline (O2O) is a strategy that does just what you may think – it uses online technology
UPDATE: Tenzing is now operating as Pivotree, a global commerce and information management services firm. Oracle Commerce is a leading platform for powering online stores, omnichannel retail strategy, and B2B eCommerce applications. For those running Oracle Commerce or ATG, we recently announced the upcoming launch of “Oracle Commerce Optimized Managed Services on Amazon Web Services
$1.13 Trillion. According to a third-party research firm, that’s how much US manufacturers, wholesalers and distributors are predicted to sell online (inclusive of EDI) by the year 2020 – less than four years from now.1 By the way, that figure represents more than twice the 2014 prediction of $304.91 billion in US retaileCommerce sales. Suffice to
As eCommerce becomes more mainstream and accessible to retailers of all size, innovative companies are finding new ways to enhance the customer experience by building totally customized eCommerce systems that are scalable, repeatable and sustainable. A typical enterprise-grade eCommerce system is often a highly complex monolith. It’s made up of a bunch of different subsystems