A recent Pivotree customer survey shows that Personalization (78%) is a top three tactic for digital transformation initiatives, along with Understanding Your Customers (78%) and Having a Strong Data Management Strategy (50%). It’s a worthy strategy. A study by a third-party research firm found that “77% of consumers have chosen, recommended, or paid more for a brand that provides
When it comes to moving the needle on your digital transformation, securing support from champions and participants across your organization is a crucial step. A recent Pivotree customer survey found that there are several roles driving digital strategy initiatives, including the CEO, CIO, Digital Team, IT, and Marketing. To my surprise, they all seemed to hold equal
Whether you’re looking to network, find new solutions to grow your business, or get inspired by experts and innovators, attending the right conference can be just what your business needs to develop and deliver on its vision. To help you plan out your calendar in 2020, we’re breaking down the year’s hottest events, both for
If you have not yet registered for SAP Customer Experience Live, click here to register. SAP Customer Experience Live kicks off on October 10th, promising to teach attendees how to Connect with Purpose to their customers. This will be the first conference focused on the front-end suite of products since C/4HANA was announced by CEO
Word of mouth is king when it comes to making purchase decisions. We recently focused on affiliate marketing – a natural extension of which is the importance of customer reviews in the buyer’s journey. Let’s consider the impact of these reviews and determine some strategies for collecting and leveraging customer reviews to promote your business
Are you reading this in 2019? SAP’s offerings evolve and grow constantly, and we have a new blog post on how SAP Marketing, Sales, and Customer Data Cloud work together in their front-office suite, C/4HANA. Click here to check it out! SAP Hybris Marketing is one of five front end components that helps companies