Our CPQ Replatforming Decision – Part 3: The Choice

This is the last post in a 3 part series: for the previous posts, please click here: Part 1 Part 2 After careful deliberation, Glen and Kurt presented their findings to the group. Salesforce CPQ Pros Cons Oracle CPQ Pros Cons Verenia CPQ Pros – can change field types at any time (most require building

3 Reasons Why Support is Crucial for Omnichannel Commerce Success

“Our new site is built on a best-in-class platform” “We’ve designed the perfect customer journey” “It’s next-generation Omnichannel” and “We’re moving to the cloud”. Sounds like everything you’d hear from the leaders of the next big Omnichannel Commerce giant, right? What about “We’ve hired an SI (System Integrator) with a well-staffed and experienced support team

What not to miss at SAP Customer Experience Live 2018

If you have not yet registered for SAP Customer Experience Live, click here to register. SAP Customer Experience Live kicks off on October 10th, promising to teach attendees how to Connect with Purpose to their customers. This will be the first conference focused on the front-end suite of products since C/4HANA was announced by CEO

From Hybris CEC to SAP C/4HANA: What Does That Mean?

SAP just announced their next-generation front office suite, SAP C/4HANA. If you’re interested in learning more about these changes, we encourage you to reach out and contact us. For now, I’d like to take the opportunity to give some insight into this compelling event in SAP’s history as a company. This represents a champion product

3 Steps to Get Your Digital Innovation Journey Started

The overarching goal of the true omnichannel commerce experience has been to improve customer experience as a whole. The more consistent the customer journey across every touchpoint from initial marketing to purchase, the better the customer experience should be, and the more likely it is to lead to brand loyalty (in the best case scenario).

The Importance of Customer Reviews

Word of mouth is king when it comes to making purchase decisions. We recently focused on affiliate marketing – a natural extension of which is the importance of customer reviews in the buyer’s journey. Let’s consider the impact of these reviews and determine some strategies for collecting and leveraging customer reviews to promote your business

What is SAP Hybris Marketing?

  Are you reading this in 2019? SAP’s offerings evolve and grow constantly, and we have a new blog post on how SAP Marketing, Sales, and Customer Data Cloud work together in their front-office suite, C/4HANA. Click here to check it out! SAP Hybris Marketing is one of five front end components that helps companies