Ecommerce sites are now a primary touchpoint between businesses and their customers. For retail and B2B alike, sites must be highly available, and pages must load quickly to keep a loyal following. A reliable site offers a consistent and satisfying shopping experience. Buyers can browse, search and buy products anytime they choose and a site
When we think about how we can use our online stores and advertising to aid brick and mortar shops, we often think about email collection and “click to pick-up”, but so much more can be done. Online to offline (O2O) is a strategy that does just what you may think – it uses online technology
Is your website fully accessible to people with disabilities? Probably not. Web accessibility may not be your business’s top priority right now, but you could be vulnerable to lawsuits or fines if your site does not comply with accessibility standards. The post will discuss the accessibility laws in only Canada and the United States. You can
In today’s market, your brand – and your products – are always open to scrutiny. Thanks to the connectivity of the internet, your customers are connected with potential customers constantly, which is why online reviews are becoming increasingly important for today’s consumers. www.salesforce.com has created an infographic entitled “The Importance of Customer Reviews and How
Build-A-Bear Workshop® is a global interactive entertainment retailer with nearly 400 stores all over the world with an engaging commerce-based website. Its website experienced occasional outages and slowness with the previous managed hosting provider which impacted the retailer’s conversion rate. The site buildabear.com® was relaunched with Spark::red in October 2012. From the very beginning, it
Successful E-Commerce Websites: Product Description Page New IT technologies have completely changed the way people shop in the 21st century. Internet and mobile devices have made it possible to purchase products or services at any time and in any location. As a result, a tremendous number of e-commerce websites appeared on the world wide web