A recent Pivotree customer survey shows that Personalization (78%) is a top three tactic for digital transformation initiatives, along with Understanding Your Customers (78%) and Having a Strong Data Management Strategy (50%). It’s a worthy strategy. A study by a third-party research firm found that “77% of consumers have chosen, recommended, or paid more for a brand that provides
When it comes to making online stores easy to navigate, intuitive product search is an essential tool in a merchant’s toolbox. Endeca, or Oracle Commerce Guided Search, was a leader in this area; however, the platform’s lack of certain capabilities has led companies to consider a replacement.
An increasing number of organizations are moving their workloads to the public cloud. A recent report about cloud adoption suggests spending in this area will reach double-digit growth in 2017 alone. The main driver behind migrating to AWS, Google Cloud Platform, and others is a compelling business event. A company may “want to go” because