The world is changing every day, and since there is no playbook or proven strategy on how to navigate the new reality, we believe that sharing knowledge and experiences is key to help each other move forward and manage the unforeseen disruptions that were thrown our way. We are starting the ‘Adapting to the New
A recent Pivotree customer survey shows that Personalization (78%) is a top three tactic for digital transformation initiatives, along with Understanding Your Customers (78%) and Having a Strong Data Management Strategy (50%). It’s a worthy strategy. A study by a third-party research firm found that “77% of consumers have chosen, recommended, or paid more for a brand that provides
When it comes to making online stores easy to navigate, intuitive product search is an essential tool in a merchant’s toolbox. Endeca, or Oracle Commerce Guided Search, was a leader in this area; however, the platform’s lack of certain capabilities has led companies to consider a replacement.
When it comes to moving the needle on your digital transformation, securing support from champions and participants across your organization is a crucial step. A recent Pivotree customer survey found that there are several roles driving digital strategy initiatives, including the CEO, CIO, Digital Team, IT, and Marketing. To my surprise, they all seemed to hold equal
Is your organization feeling the pressure to embrace digital expansion? If so, you’re not alone. A recent survey of Pivotree customers reveals that 78% of respondents consider Digital Channel Expansion to be their primary growth strategy for the next 3 to 5 years. The challenge is that as your channels expand, the amount and complexity
Whether you’re looking to network, find new solutions to grow your business, or get inspired by experts and innovators, attending the right conference can be just what your business needs to develop and deliver on its vision. To help you plan out your calendar in 2020, we’re breaking down the year’s hottest events, both for
Black Friday is right around the corner. As families and friends plan out their turkey day festivities, savvy shoppers are also cooking up game plans for scoring the best deals. These plans, however, are changing as consumer preferences and behaviors evolve. Take a surprising statistic that emerged from last year’s Black Friday. According to an
If you have not yet registered for SAP Customer Experience Live, click here to register. SAP Customer Experience Live kicks off on October 10th, promising to teach attendees how to Connect with Purpose to their customers. This will be the first conference focused on the front-end suite of products since C/4HANA was announced by CEO
The overarching goal of the true omnichannel commerce experience has been to improve customer experience as a whole. The more consistent the customer journey across every touchpoint from initial marketing to purchase, the better the customer experience should be, and the more likely it is to lead to brand loyalty (in the best case scenario).
Word of mouth is king when it comes to making purchase decisions. We recently focused on affiliate marketing – a natural extension of which is the importance of customer reviews in the buyer’s journey. Let’s consider the impact of these reviews and determine some strategies for collecting and leveraging customer reviews to promote your business