While the world may look radically different in the wake of the COVID-19 outbreak, many of the commerce disruptions were already expected, just not on such a rapid timeline. The next few years were predicted to bring a shift toward more online buying, but that shift happened virtually overnight, spurred on by a global pandemic.
We are continuing with our ‘Adapting to the New Reality’ video series where we are interviewing leaders from across various organizations asking them what they have been hearing from customers and partners in terms of how to navigate the new reality. Today, I have with me Derek Corrick, our General Manager of MDM, who will
We are continuing our ‘Adapting to the New Reality’ series where we’re asking leaders from various organizations to shine a light on how organizations can possibly navigate today’s new reality. Today I have with me, Raj Atwal our SVP of Sales. He will be answering a number of questions and hopefully help us, by providing
The world is changing every day, and since there is no playbook or proven strategy on how to navigate the new reality, we believe that sharing knowledge and experiences is key to help each other move forward and manage the unforeseen disruptions that were thrown our way. We are starting the ‘Adapting to the New
A recent Pivotree customer survey shows that Personalization (78%) is a top three tactic for digital transformation initiatives, along with Understanding Your Customers (78%) and Having a Strong Data Management Strategy (50%). It’s a worthy strategy. A study by a third-party research firm found that “77% of consumers have chosen, recommended, or paid more for a brand that provides
When it comes to moving the needle on your digital transformation, securing support from champions and participants across your organization is a crucial step. A recent Pivotree customer survey found that there are several roles driving digital strategy initiatives, including the CEO, CIO, Digital Team, IT, and Marketing. To my surprise, they all seemed to hold equal
Is your organization feeling the pressure to embrace digital expansion? If so, you’re not alone. A recent survey of Pivotree customers reveals that 78% of respondents consider Digital Channel Expansion to be their primary growth strategy for the next 3 to 5 years. The challenge is that as your channels expand, the amount and complexity
Whether you’re looking to network, find new solutions to grow your business, or get inspired by experts and innovators, attending the right conference can be just what your business needs to develop and deliver on its vision. To help you plan out your calendar in 2020, we’re breaking down the year’s hottest events, both for
Black Friday is right around the corner. As families and friends plan out their turkey day festivities, savvy shoppers are also cooking up game plans for scoring the best deals. These plans, however, are changing as consumer preferences and behaviors evolve. Take a surprising statistic that emerged from last year’s Black Friday. According to an
The overarching goal of the true omnichannel commerce experience has been to improve customer experience as a whole. The more consistent the customer journey across every touchpoint from initial marketing to purchase, the better the customer experience should be, and the more likely it is to lead to brand loyalty (in the best case scenario).