How Can Manufacturers Understand Their Customers?
How to Tap Into Your Customer Data The pandemic accelerated the adoption of e-commerce by four to six years, which means companies that put off their digital transformation are now behind the curve. For manufacturers, the most pressing of these projects is...
How Product Content Must Change Across the Buyer Journey Stages
Today’s buyers are more aware of their needs, are better informed, and in touch with their solution needs than ever before. Except for a few impulsive purchases that are made on the spur of the moment, most buyers traverse a long path to “buy”...
Building a Strong Foundation for Your Commerce Strategy With MDM
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