As data becomes an indispensable part of modern business decision-making, having the right data governance processes in place has become a must. Through data stewardship, organizations are successfully defining and maintaining guidelines of both content and metadata,...
It’s 2020, but cart abandonment still tops the list of challenges that plague online retailers. With even B2B customer expectations being driven by the experiences those customers get online in their lives, there is a degree of convergence emerging in the B2B...
You’ve invested heavily in building your B2B digital commerce strategy. You offer your partners and customers an attractive visual design for your buyer portal. You provide a good mix of products. You know that they are competitively priced. But if you’re...
Companies today have been leveraging an array of analytics tools, statistical algorithms, and machine learning techniques to predict future outcomes based on historical data. Analytics is helping such companies unearth insights from data to forecast demand, improve...
Customers today are spoilt for choice. They have thousands of websites and millions of products to spend their dollars on. Given that it only takes a fraction of a second to make a first impression, what you need is much more than basic product content to convert a...