Cloud economics can be a touchy subject. Much of the hype surrounding cloud hosting points to a shiny list of organization-wide changes — this includes watershed upgrades to strategy, scalability, cost and beyond. While such excitement is deserved, the cloud is not as plug-and-play as most promotions would have us believe. An apples-to-apples comparison of
Word of mouth is king when it comes to making purchase decisions. We recently focused on affiliate marketing – a natural extension of which is the importance of customer reviews in the buyer’s journey. Let’s consider the impact of these reviews and determine some strategies for collecting and leveraging customer reviews to promote your business
For both B2C and B2B online stores, the performance and flexibility of the infrastructure can make the difference between success and failure. The nature of ecommerce hosting has changed dramatically over time, especially during the past several years. Once the only game in town, the days of large dedicated environments for ecommerce delivery have become
An increasing number of organizations are moving their workloads to the public cloud. A recent report about cloud adoption suggests spending in this area will reach double-digit growth in 2017 alone. The main driver behind migrating to AWS, Google Cloud Platform, and others is a compelling business event. A company may “want to go” because
When we think about how we can use our online stores and advertising to aid brick and mortar shops, we often think about email collection and “click to pick-up”, but so much more can be done. Online to offline (O2O) is a strategy that does just what you may think – it uses online technology
$1.13 Trillion. According to a third-party research firm, that’s how much US manufacturers, wholesalers and distributors are predicted to sell online (inclusive of EDI) by the year 2020 – less than four years from now.1 By the way, that figure represents more than twice the 2014 prediction of $304.91 billion in US retaileCommerce sales. Suffice to
As eCommerce becomes more mainstream and accessible to retailers of all size, innovative companies are finding new ways to enhance the customer experience by building totally customized eCommerce systems that are scalable, repeatable and sustainable. A typical enterprise-grade eCommerce system is often a highly complex monolith. It’s made up of a bunch of different subsystems
Is your website fully accessible to people with disabilities? Probably not. Web accessibility may not be your business’s top priority right now, but you could be vulnerable to lawsuits or fines if your site does not comply with accessibility standards. The post will discuss the accessibility laws in only Canada and the United States. You can
Ecommerce SEO (Search Engine Optimization) in its rawest form involves optimizing your site to Google’s ever-changing standards by making your site as user-friendly and as crawler friendly as possible while still being able to sell your products. When working with clients, one question we hear often is “what is the difference between SEO for any
We’re thrilled to have Robert Rand, VP of Operations from Rand Marketing on the blog today. To support the release of our 41 Questions for your SI eBook Robert is here today to share his advice for the 12 things merchants should look our for when choosing a development partner. About Robert Educated at NYU Poly, Robert