Life of an unattractive SKU – 5 ways to get lonely products into appealing transactions
Product failures happen all the time. There are those that get off to a great start but fail to sustain themselves. And those great ideas that don’t become popular. What do you do with such products? Do you take them off the shelf? Or do you revamp or refurbish...
7 ways to ensure your customers get the product they need (and close the sale)
Nothing is immune to disruption, technology included. In that context, it’s, perhaps, surprising to see that while the expectations of the B2B customer are changing, B2B companies are continuing to depend on ancient methods to interact, engage, and sell to the...
How the heck do you get 80 disparate business units aligned?
Change is all around! Brought on by rapid technological advances, globalization and, of course, the smartphone age, the enterprise has a tough battle to fight to adapt to this changing business environment. We now have global offices, manufacturing units in...