Build-A-Bear Workshop® is a global interactive entertainment retailer with nearly 400 stores all over the world with an engaging commerce-based website. Its website experienced occasional outages and slowness with the previous managed hosting provider which impacted the retailer’s conversion rate. The site buildabear.com® was relaunched with Spark::red in October 2012. From the very beginning, it
Build-A-Bear Workshop Case Study: Performance Means Conversion
