Pivotree Selected to Implement Direct to Consumer eCommerce Channel For Global Electronics Manufacturer

May 7, 2021

Commitment to frictionless commerce combined with SAP and manufacturing expertise key factors in the latest client agreement


TORONTO, May 7, 2021 – Pivotree Inc. (TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of Frictionless Commerce solutions, today announced that it has been selected to help implement a direct to consumer (D2C) eCommerce platform for one of the world’s leading consumer technology manufacturers, a critical step toward developing a seamless omnichannel experience where customers can easily access products online or in-store.

As COVID-19 continues to drive unprecedented adoption of eCommerce, manufacturers are increasingly building direct commercial relationships with their customers to improve profitability and gain even more control of their overall brand experience. As part of the company’s global digital transformation strategy, Pivotree will help in the development of a new D2C eCommerce sales channel for its European market, based on SAP Commerce Cloud. Once complete, the new channel will directly connect the manufacturer’s core retail systems to its regional delivery partners and payment providers, ensuring a frictionless shopping experience for consumers. Over time the new D2C channel will facilitate sales of its major electronics products and lay the groundwork for improved profitability and stronger customer loyalty.

Under the agreement terms, Pivotree will handle core infrastructure development and oversee migration to an SAP eCommerce platform. Pivotree’s track record in developing Frictionless Commerce strategies and its deep experience in the manufacturing and D2C strategies made it an ideal partner for this multi-year engagement.

More information on how Pivotree can help manufacturers deliver an engaging eCommerce experience can be found at https://www.pivotree.com/services/by-industry/manufacturing/. To learn more about Pivotree’s strategy for frictionless thinking, click here.


About Pivotree

Pivotree is a leading global commerce and MDM services provider. It is an end-to-end vendor supporting clients from strategy, platform selection, deployment, and hosting through to ongoing support. It operates as a single expert resource to help companies adapt relentlessly in an ever-changing digital commerce landscape. Leading and innovative clients rely on Pivotree’s deep expertise to choose enterprise-proven solutions and design, build, and connect critical systems to run smoothly at defining moments in a commerce business. Pivotree serves as a trusted partner to over 170 market-leading brands and forward-thinking B2C and B2B companies, including many companies in the Fortune 1000. With offices and customers in the Americas, EMEA, and APAC, Pivotree is widely recognized as a high-growth company and industry leader around the globe. For more information, visit http://www.www.pivotree.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information, please contact:

Dilya Abushayeva, Marketing Inquiries, Pivotree
[email protected]
(647) 284-7396

Dennis Fong, Investor Relations, Pivotree
[email protected]
(416) 283-9930