For the first time since the pandemic, NRF 2022 will kick off a hybrid of in-person and virtual events from January 16-18 at Javits Center in NYC. Pivotree cannot wait to (virtually) join in on the action as retailers, vendors, and industry experts converge in New York for Retail’s Big Show.
NRF 2022: All About Accelerate
During the pandemic, retailers had to quickly adapt to the many challenges that rocked not only the industry but the world as a whole. From supply chain issues to changing customer expectations, along with an unprecedented boom in e-commerce, businesses and brands were under pressure to pivot and find new ways to operate.
Now, retailers face a unique opportunity to take what they have learned and accelerate their growth. Presenting the theme Accelerate, NRF 2022 is packed with 100+ sessions and keynotes to help retailers take the right steps into the future of retail. There is no slowing down from here. It is go-time!
Top 5 Sessions to See at NRF 2022
Aside from the major keynotes (which should all be attended), we have selected our top 5 sessions to see at NRF 2022. These sessions promise to deliver valuable insights into the current state of frictionless commerce and exciting topics/trends on the horizon.
#1: How leading retailers are evolving product discovery online and in-store, produced by Google
When: Sunday, January 16 at 10:15 am — featuring speakers from Lowe’s, Carrefour, and Google.
Why it matters: Product discovery is the key to avoiding customer bounce (on a digital scale) and in-store customer frustration. The challenge is to ensure customers can find exactly what they want in an intuitive environment. There is a traditional mindset of looking at product discovery from planogram merchandising for brick-and-mortar or through traditional faceted search attributes and proper site search algorithms. It will be fascinating to see how Google may be disrupting or augmenting typical ways we think about product discovery.
#2: Going headless in 2022: What you need to know and how to get started, produced by fabric
When: Sunday, January 16 at 11:45 am — featuring Prakash Muppirala, EVP at fabric.
Why it matters: Attendees tend to skip sessions without a retailer success story – but this one is not to miss. Why? Because headless commerce is becoming increasingly vital to digital retail. This is an excellent opportunity to get valuable insights into what it means to go headless and where to start.
#3: Retail’s second annual CIO fireside chat & CIOs revealed, produced by enVista
When: Sunday, January 16 at 2:00 pm — featuring c-suite speakers from enVista, Primo Water Company, and American Freight.
Why it matters: Fireside chats are always a unique way to gain plenty of knowledge in a short time. Given the challenges we are all experiencing, this session provides the chance to learn and empathize with those in similar situations going through their own digital commerce transformations.
#4: Customer engagement in retail requires more than just product data produced by Stibo Systems
When: Monday, January 17 at 10:15 am – featuring Jennifer Skeen, SVP at Sun & Ski Sports.
Why it matters: Many companies are considering how to combine product and customer data to drive better insights and customer engagement. This session provides the chance to hear first-hand from a retailer how they accomplished exactly that. You will learn about the company’s supplier onboarding journey and how better information sharing across teams and enterprise business units contributed to their e-commerce success.
#5: Meeting Gen Z where they are: Where brand values meet omnichannel connectedness
When: Monday, January 17 at 10:30 am – featuring speakers from Spotify, Bobblehaus, XRC Labs, and Gen Z VC’s
Why it matters: With Gen Z comprising an impressive 40% of the total US consumer, brands cannot afford to overlook this influential consumer. This session provides an interesting opportunity to hear from leading companies how they are captivating Gen Z and the ways they’re staying connected.
Sharing the Future of Frictionless Commerce
In 2022, we know that retailers must focus more than ever before on removing friction from their processes, data management, and customer journeys.
We look forward to sharing our insights on how you can accelerate by removing friction across your end-to-end value chain. As a frictionless commerce company, Pivotree helps businesses gain efficiencies, reduce costs, delight customers, and rapidly adjust to new retail trends.
Curious about our frictionless commerce Framework? You can learn more here.
We look forward to attending the virtual NRF 2022 event!
Guide: Commerce Trends in 2022
How to navigate emerging trends across Supply Chain, eCommerce,
And Customer Experience.
Do you want to get a clearer picture of the factors that will impact commerce in 2022?
To help you navigate the next 12 months, Pivotree has brought together several of our experts to share their predictions for 2022 across three critical areas of commerce: Supply Chain, eCommerce, and Customer Experience.