For decades, businesses assumed customers must learn a catalog before buying from it. It’s a B2B issue too — shop techs, distributors ordering for someone else’s vehicle. Now AI agents handle that translation: an agent either has the structured data to make the right call, or recommends the wrong part with total confidence. In an agentic world, that’s the difference between winning the recommendation and never being in the running.
The Death of Navigational Commerce: From Search Bars to AI Agents
