The Next Generation of eCommerce

Length: 55 minutes

The next generation, Gen Z, is changing the eCommerce machinery from the inside out. They are digital natives and have always had access to cell phones and the internet. And how they interact with eCommerce is changing the industry forever.

Gen Zers are active consumers who expect integrated physical and digital experiences that are also seamless. They have deeper connections with brands, a relationship that demands a stronger connection between brand, product and experience. This generation is also more aware, hence holding companies to a higher standard, whether its sustainability, ethics or diversity and inclusion.

For eCommerce organizations to thrive, they must leverage tech to offer consistent experiences across physical and digital channels. Equally significant is the need for businesses to inculcate a genuine set of values that Gen Zers connect with, and follow them up with actions.

Watch our webinar for more on The Next Generation of eCommerce.

In this on-demand, 55-minute session, we will discuss:

• Who comprises the next generation of users? And what are their expectations from eCommerce?
• How eCommerce organizations can anticipate these needs and adapt accordingly?
• What can eCommerce organizations do to actively integrate passion, ethics, sustainability, DEI and accessibility into their practices?