Ask us about our complimentary Data Assessment to clean and enrich product data, improve conversions, avoid cart abandonment, and enhance customer experience. Learn more now!


Strategic Alliance Between Createch and Pivotree

Sep 25, 2019

Strategic Alliance Between Createch and Pivotree

The two firms join forces to support companies in their digital transformation and deliver an exceptional customer experience!

Montréal, September 25, 2019 –
Consulting firms Createch and Pivotree are proud to announce the consolidation of their partnership to become Canada’s leading experts in the implementation of SAP customer relationship management (CRM) and customer experience (CX) solutions.

Whether B2C or B2B, customers no longer simply buy products or services; they buy a customer experience. The challenge of Canadian companies is to adopt a customer-centric approach by multiplying and integrating the number of touch points with clients and prospects and offering an outstanding customer experience – all in order to differentiate from the competition. To this end, SAP has developed for the market a must-have suite of solutions: SAP C/4HANA. Comprised of five pillars, it allows companies to build an exceptional, connected customer journey.

“As the breadth and depth of the SAP C/4HANA offering requires excellence across many components, it is natural for Createch to consolidate our partnership with Pivotree,” declared Eric Le du, Principal, Solutions and Innovation, Createch. “As a result, we can offer companies wishing to excel their digital transformation assistance with a uniquely qualified team. This support is available on the entire SAP C/4HANA stack and includes, of course, integration with SAP’s ERP S/4HANA.”

“The modern Customer Experience requires business to be able to make decisions at the speed of data so that they can give customers the experiences they want. From a technology perspective, this means that businesses must have a seamless process from every customer touch point through the back end ERP and supply chain”, said Greg Wong, Chief Revenue Officer, Pivotree. “Only SAP has invested and continues to invest in a complete end to end process. The combination of Createch, Pivotree and SAP will enable retailers, manufacturers and distributors in Canada to deliver best in class customer experiences which we have seen translate into increased margins and above-average revenue growth.”

The five pillars of SAP C/4HANA are the following:

  • SAP Sales Cloud – sales management
  • SAP Service Cloud – customer service management and resolution follow-up
  • SAP Commerce Cloud – e-commerce management, for both B2B and B2C
  • SAP Marketing Cloud – marketing management, segmentation and campaigns
  • SAP Customer Data Cloud – client reference, identity management and compliance with regulations


About Createch

Founded in 1993, Createch was created with a desire to help its clients significantly improve their profitability through the optimization of their business processes and the implementation of technological solutions. More than 25 years later, this commitment still lives on in our 275 employees. Our company’s sole focus is to continuously work to increase your potential.


About Pivotree

Pivotree is a leading Global Commerce Services Provider. It is the only end-to-end vendor supporting clients from strategy, platform selection, deployment, and hosting through to ongoing support: a single expert resource to help companies succeed in an ever-changing digital commerce landscape. Pivotree solutions start with reliable, world-class Commerce and MDM platforms fitting a variety of client needs, situations, and budgets. Pivotree is a trusted partner to over 200 market-leading brands and forward-thinking B2C and B2B companies, including many Fortune 1000. With offices and customers in the Americas, EMEA, and APAC, Pivotree is widely recognized as a high-growth company and industry leader around the globe.