The partnership aims to help industrial manufacturers and distributors overcome the complexities of B2B commerce and create frictionless eCommerce experiences.
Toronto, ON — July 16, 2025 — Pivotree, a global leader in frictionless commerce, today announced a strategic partnership with BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands, retailers, manufacturers and distributors. This collaboration is set to deliver powerful, scalable, and high-performance eCommerce solutions tailored specifically to the needs of industrial manufacturers and distributors.
Leveraging BigCommerce’s robust, flexible platform and Pivotree’s deep expertise in digital commerce strategy, implementation, and managed services, the partnership will enable companies to accelerate their B2B eCommerce initiatives, attract new customers, and drive revenue growth.
“Today’s industrial manufacturers and distributors understand the critical role eCommerce plays in driving growth and competitive advantage. Our strategic partnership with BigCommerce combines industry-leading technology and Pivotree’s deep expertise to deliver exceptional B2B commerce solutions,” said Kyle Metcalf, CRO at Pivotree. “Together, we’re helping businesses scale faster, innovate rapidly, and deliver frictionless digital experiences that meet the demands of modern B2B buyers.”
Industrial B2B organizations face unique challenges in transitioning to and optimizing digital channels. This partnership addresses those needs by offering proven, enterprise-grade solutions that reduce time-to-market, lower the total cost of ownership, and enhance business agility.
Pivotree and BigCommerce will collaborate on market expansion and develop innovative accelerators and capabilities designed specifically to enhance digital B2B commerce experiences. Together, the two companies will enable industrial manufacturers and distributors to rapidly innovate and adapt in today’s competitive marketplace, providing an exceptional online experience that drives higher average order value (AOV) and increased revenue through digital channels.
“At BigCommerce, our core focus is providing our customers access to all the tools and services they need to build, innovate and grow – and that includes introducing them to industry-leading agencies like Pivotree,” said Lauryn Spence, vice president of agency partnerships at BigCommerce. “I’m excited to welcome such a talented and well-respected agency into the BigCommerce partner program, and look forward to working with them to bring additional value to BigCommerce customers seeking a top-notch website experience.”
Pivotree’s proven approach to frictionless commerce combined with BigCommerce’s scalable SaaS platform ensures clients gain immediate value from the partnership. Pivotree’s extensive experience working with more than 200 global brands will enhance and extend BigCommerce’s powerful technology capabilities, helping clients overcome complexities of B2B commerce and transform their digital commerce strategies. Customers will benefit from increased flexibility, speed, and responsiveness, enabling them to deliver frictionless buying experiences that drive loyalty and long-term revenue growth.
Through this partnership, Pivotree and BigCommerce will help B2B enterprises:
- Accelerate time-to-market with robust, pre-built commerce capabilities.
- Lower the total cost of ownership (TCO) by leveraging scalable SaaS solutions.
- Quickly innovate and adapt to evolving customer demands and market conditions.
- Attract new customers and improve customer retention with superior, frictionless digital experiences.
The partnership underscores both companies’ commitment to driving meaningful outcomes for B2B businesses by combining powerful technologies, deep industry insights, and tailored digital strategies. Pivotree and BigCommerce are uniquely positioned to help manufacturers and distributors navigate complex digital transformations and realize immediate benefits through advanced eCommerce capabilities.
For more information about Pivotree’s digital commerce capabilities, visit pivotree.com.
About Pivotree
Pivotree, a leader in frictionless commerce, strategizes, designs, builds, and manages digital Commerce, Data Management, and Supply Chain solutions for over 200 major retailers, branded manufacturers and distributors globally. With a portfolio of digital products as well as managed and professional services, Pivotree provides businesses of all sizes with true end-to-end solutions. Headquartered in Toronto, Canada, with offices and customers in the Americas, EMEA, and APAC, Pivotree is widely recognized as a high-growth company and industry leader. For more information, visit www.pivotree.com or follow us on LinkedIn.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
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For further information, please contact:
Kyle Metcalf, Chief Revenue Officer
[email protected]
(613) 224-0384