It’s no surprise the industrial distribution market has changed over the past several decades. An industry once dominated by traveling salesmen and catalogs has grown into a global e-commerce marketplace. Along with this growth comes new and unexpected competition for B2B industrial distributors: B2C companies like Amazon that draw in customers with easy-to-use websites, a customer-centric approach, effective browse and search functionalities, and high-quality product content.

With a product master data management strategy and a content-first approach, distributors can successfully compete with B2C companies that have moved into the B2B industrial distribution space.


In this white paper, learn about:

> Changes in B2B Industrial Distribution
> How to adapt to changes & compete with B2C websites like amazon
> How to match the B2C e-commerce shopping experience