Open Road Guide for Going Digital in the Automotive Aftermarket
In the rapidly evolving landscape of the automotive aftermarket industry, the transition from traditional paper catalogs to a digital era is in full swing. The digital automotive aftermarket is poised for significant growth, with a projected 13.8% increase by 2032. This surge is attributed to the rise in online research and purchasing across global markets.
To navigate this digital shift successfully, a robust strategy that leverages modern composable commerce, flexible and fast supply chain solutions, and data management excellence is essential in driving better customer experiences, streamlining operations, and staying competitive in the industry.
The eBook delves into key aspects of end-to-end digital transformation from finding the right commerce platform to strengthening warehouse management and fulfillment operations. Underpinning customer experience throughout the value chain depends on the fundamental data strategy, emphasizing the need for standardized data aligned with industry standards. Fitment data, a crucial element, is explored for its role in enhancing customer experiences, from finding the right products in an online world, to reducing returns, and building buyer confidence.