This report explores how B2B companies are driving cross-functional alignment to expand digital growth and capitalize on changing B2B buying behavior. It also provides readers with details about the latest innovations in B2B sales and customer journey development.

This report covers:

• Critical findings from senior B2B practitioners
• In-depth analyses of key trends
• Actionable takeaways based on the research

Here’s a sneak peek

• 33% of respondents are not satisfied with their ability to provide customers an excellent buying experience
• 90% indicate demand for digital B2B buying experiences has increased over the last two years
• 40% claim their customers have difficulty finding what they’re looking for when making a B2B eCommerce purchases