Packaging Company Drives Digital Transformation with Riversand MDM

Pivotree’s client is a leading supplier of packaging services with customers including companies in the beverage, food, personal care, pharmaceutical, household care, industrial, and coatings sectors.

The client’s desire to take the next step toward digital transformation led them to seek a robust technology solution, Riversand, to help them envision and execute on their data management needs. Pivotree, a partner of Riversand, provided the expertise around the implementation of the Riversand MDM.

As a result of this initiative, the client developed key capabilities:

  • Creation of a single source of truth for all customer, product, and supplier data
  • Homogenization of customer records to enable customer-specific marketing
  • Homogenization of supplier records to enable better cost management

The Challenge of Leveraging Data as a Transformative Asset

The packaging industry continues to be impacted by supply chain disruption, inflationary pressures on raw material prices, and global and domestic transportation rates. Having an advanced data management strategy and the right MDM tools plays an important role in tracking, organizing and enriching SKUs, and providing customers with the frictionless experience they expect from a market leader like this client.

Looking ahead, the client understood the need to transform the way they do business. Their team rightly deduced that having accurate data was at the heart of it all, and an MDM strategy, with powerful tools to enable it, would be the key to a successful transformation. Therefore, Riversand was selected to be at the heart of the MDM strategy.

Why the Client Chose Pivotree

Pivotree was selected due to their knowledge of the Riversand platform as well as an extensive MDM and Commerce clientele. The relationship with Riversand and having the partner advocate for our program was fundamental.

The Clients Goals

The client’s goals with this engagement include:

  • Creating a single source of truth for all customer, product, and supplier data
  • Homogenization of customer records to enable customer-specific marketing
  • Homogenization of supplier records to enable better cost management
  • Syndication/Integration with outbound systems, websites, etc.
  • Providing access for subsidiaries to access the most updated and accurate data
  • Benefiting from PIM and DAM functionalities such as features to manage hierarchies, enrich data, workflows, in-app reporting, etc.
  • Achieving faster time-to-market with the right content to the right audience

How Pivotree Responded

Engagement started with discovery sessions between the client, Pivotree and our strategic partner, Riversand. Pivotree facilitated the sessions and ensured that the team was clear on the customer’s strategic goals and desired business outcomes. The starting point began with the Product Domain, followed by Vendor and Customer. Pivotree and Riversand team members were quick to adapt to the client’s working environment; and the project is now on a successful path toward achieving the promised deliverables and committed timelines.