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Scalable Ecommerce for Leading Baby Boutique

Sales at 500%
Over Typical Volume

No issues
or Downtime

A nationwide baby boutique provides the ultimate in-store and online shopping experience. With 20 years’ experience in the baby gear industry, they offer a fun and informative shopping experience for expecting and new parents.

The Challenge

While the chains retail outlets have seen consistent success, there have been issues with the ecommerce business. The site had trouble managing high load during peak seasons and experienced delays getting back online when problems did arise. In one instance it took their partners four days to get the site up and running after a database issue.

As interest in their ecommerce business grew, the retailer decided to improve their customer experience and invest in a new platform. They chose Magento Enterprise for its flexibility and scalability. The retailer was keen to find best-in-class partners to support its new ecommerce environment: vendors that would help them avoid past issues.


After a thorough search, the retailer engaged with a digital commerce agency Eradium to build their site. As an ecommerce specialist with Magento expertise, Eradium was able to quickly jump into the project. They built a comprehensive registry feature, improved their shipping features and integrated gift cards into their payments process in a few short months.

Quick Summary


  • Ecommerce site lacked stability, performance, and scalability
  • Trouble managing high load during peak seasons
  • Major delays in resolving site issues and downtime


  • Magento Enterprise Site, custom-built by Eradium
  • Comprehensive registry feature
  • Flexible shipping options
  • Gift card integration

Business Benefits

  • Cloud-based solution with scalability to support growth
  • High performance during peak holiday season, supporting 4x the typical volume
  • Increased sales 500% over typical volume, without any issues or downtime

Having previous experience with Amazon Web Services, I was happy to see it as part of Pivotree’s solution. Beyond the scalability, we wanted an expert to monitor and support the environment. This combination of factors led to the decision, Pivotree emerged as the obvious choice.

Igor Nesmyanovich


With the improved site features in progress, and the holiday season quickly approaching, it was time to look for a hosting partner. Eradium worked on behalf of the client to source numerous hosting options. Wanting to build an environment that could handle variable traffic levels, they focused on vendors that could provide reliable performance and the ability to scale. With multiple options presented, Eradium championed the flexibility of the public cloud based solution that Pivotree offered. It provided the scalability and performance they were looking for, at an attractive price point. The client was pleased with the solution and Pivotree’ ecommerce experience.


Traffic during the holiday season was 4 times the typical volume, without any performance degradation. The Pivotree team was able to scale their AWS environment to address the additional traffic, resulting in sales that were 500% over typical volume.

We are thrilled with the performance of our new ecommerce site. It has driven positive results for our business and its success is due, in large part, to the exceptional partners we’ve worked with on the project. We look forward to continuing our partnership with Eradium and Pivotree.

Ecommerce Director, Nationwide Baby Boutique

Report — Delivering Frictionless Commerce

Want to know what 3,800 consumers think about frictionless experiences? In this 2021 research study report, we dive into the six dimensions of frictionless commerce and show businesses how they can optimize the digital customer experience.