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Pivotree Expands Partnership with SAP to Become Value-Added Reseller for SAP Customer Data Cloud

Jul 9, 2020

Pivotree Expands Partnership with SAP to Become Value-Added Reseller for SAP Customer Data Cloud

Value Added Resellers can resell, implement, and support clients on SAP’s solutions, and each unique solution from SAP’s C/4HANA suite has an extensive process for vetting partners.

REDMOND, Wash., July 9, 2020 — Pivotree – a leading Global Commerce and MDM Services Provider – today announced its completion of the SAP certification process to become a certified Value-Added Reseller (VAR) of its Customer Data Cloud Platform, part of the SAP C/4HANA suite. This certification cements Pivotree’s reputation for its ability to architect, sell, and deliver next-generation commerce systems with centralized customer data.

“Our partnership with SAP has provided us the ability to deliver client projects that have transformed their customer experience to become seamless with a fully-integrated digital suite that builds trust with the customer,” said Jason Maloney, VP of Business Development for Pivotree’s SAP practice. “The ultimate goal for forward-thinking brands in this new era of ‘commerce anywhere’ is to create a single source of truth for customer information that is collected with consent and controlled safely. SAP Customer Data Cloud delivers that capability, which is why we’ve made this move to become a certified value-added reseller.”

VARs can resell, implement, and support clients on SAP’s solutions, and each unique solution from SAP’s C/4HANA suite has an extensive process for vetting partners. With this certification, Pivotree can manage the entire client lifecycle for its SAP Customer Data Cloud projects, or collaborate with other partners of SAP. For brands who would prefer to deal with one vendor for their entire process, streamlining their ability to complete digital transformation projects, Pivotree can be the single point of engagement and relieve some of the coordination work that these large-scale projects entail, ultimately allowing brands to focus on their own business rather than being tied up in multiple engagements. Pivotree can also use its expertise in SAP’s suite of Customer Experience solutions and Digital Transformation to customize solutions for individual client requirements.

Used as part of the vetting process, Pivotree’s first multi-part SAP C/4HANA with Customer Data Cloud project was completed in 2019 for client TGI Fridays. According to TGI Fridays’ Senior Director of Digital, Chris Hansen, “Fridays’ digital transformation would not have been possible without Pivotree’s knowledge of the SAP suite of products and their ability to be agile given our short timeline.” The project included an upgrade of SAP Commerce, which Pivotree had previously implemented for TGI Fridays in 2016, as well as the implementation and integration of SAP Marketing and Customer Data Cloud. It resulted in a lower TCO, a seamless guest experience, and a single view of their guests in the Customer Data hub, which can be administered along with the rest of the Commerce and Marketing components from a single UI using SmartEdit.

“Our goal as an organization is to move clients further down the path to true frictionless commerce across every channel. SAP Customer Data is not only best of breed, it builds trust at every customer touch point which is a core tenant of a frictionless commerce approach. We know this because they’ve been tried and tested by some of the world’s leading brands, including our own client base. We look forward to continuing to become certified as a VAR for more of the SAP CX suite, adding to our current capabilities in SAP Commerce Cloud and SAP Customer Data Cloud,” said Greg Wong, Chief Revenue Officer of Pivotree. “Right now is an especially important period for brands to find qualified partners to help run these end-to-end digital transformation projects, since digital channels have become the only source of revenue in many situations, and the end of the COVID-19 pandemic and resulting change in consumer behaviour both remain unclear.”

SAP is equally delighted to have Pivotree on-board as a VAR for SAP Customer Data Cloud.


About Pivotree

Pivotree is a leading Global Commerce Services Provider. It is the only end-to-end vendor supporting clients from strategy, platform selection, deployment, and hosting through to ongoing support: a single expert resource to help companies adapt relentlessly in an ever-changing digital commerce landscape.Leading and innovative clients rely on Pivotree’s deep expertise to choose enterprise-proven solutions – including world-class Commerce and MDM platforms – and design, build, and connect critical systems to run smoothly at defining moments in a commerce business. Pivotree serves as a trusted partner to over 200 market-leading brands and forward-thinking B2C and B2B companies, including many Fortune 1000.With offices and customers in the Americas, EMEA, and APAC, Pivotree is widely recognized as a high-growth company and industry leader around the globe. For more information, visit