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Overall, a great online customer experience is essential for driving CLV as it leads to increased customer satisfaction, retention, loyalty, and opportunities for upselling and cross-selling. Having a flexible technology ecosystem is imperative in meeting customer needs. Specifically, in this webinar we will cover the several ways that a great CX can drive CLV:
1. Increased customer satisfaction
2. Improved customer retention
3. Better customer loyalty
4. Growing Value Per Customer
SPEAKERS:
• Angela Gruszka, SVP of Digital Marketing and Ecommerce at AERIN
• Dan Shim, Head of Product Marketing, commercetools
• Sean Daley, Head of Experience Strategy, Pivotree
• Moderated by Jill Dvorak, Chief Content Officer, CommerceNext