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Raj Atwal

Senior Vice President, Corporate Development

As Senior Vice President (SVP) of sales, Raj brings more than 25 years of international experience in IT, consulting and business development. He has been a key member of the leadership team and part of the driving force behind the Pivotree’s shift to commerce and digital transformation over the past decade. His leadership has driven the organization to deliver unparalleled support and service to merchants, retailers and brand manufacturers using enterprise ecommerce software platforms. He has been integral in providing support roadmaps for various Pivotree clients undergoing digital transformation. During his tenure with Pivotree, he has led and built the sales and marketing engine that has led to the company’s rapid growth, developed and launched product management and partner management functions, and transformed the managed services operations team. Raj holds a BSc (Hons) in Information Systems for Business from the University of Wolverhampton, UK.