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Cookies Policy

This policy explains how Pivotree (weus) uses cookies on our website. It explains the types of cookies we use and why, and also how you can change your cookie preferences.

You should read this cookie policy alongside our Privacy Policy, which provides details as to how your personal data is used and processed by us.

  1. Introduction
  2. What are cookies?
  3. Why do we use cookies?
  4. What types of cookies does Pivotree use and how long will they stay on my device?
    • Necessary cookies
    • Analytics cookies
    • Website functionality cookies
    • Advertising cookies
  5. Disabling cookies
  6. Use of IP addresses and web logs
  7. HTML email web beacons and webinars
  8. Third party websites
  9. Changes to the cookies policy
  10. Contact us

What are cookies?
Cookies are small text files that are downloaded to your device (such as a computer or mobile phone) when you visit a website. These files are then sent back to the website’s domain when you revisit it. Since web pages often include elements from multiple domains, when you visit a website like, your browser may receive cookies from various sources.

Cookies serve several purposes that enhance your browsing experience. They enable a website to recognize your device, allowing you to navigate between web pages efficiently and remember your preferences. Additionally, cookies help analyze how you interact with websites and online services. They can also be utilized to personalize advertising based on your interests by tracking your browsing activity across different websites.

Why do we use cookies?
We use cookies for various purposes, such as to:

  • analyse trends;
  • administer services;
  • remember your preferences;
  • track users’ movements around our website;
  • gather demographic information about our user base as a whole;
  • enable you to navigate between webpages more efficiently;
  • help us understand how our website is used so we can improve it; and
  • record information about your visit to help target advertising and to build a profile of you.

The purpose for each cookie we use is set out below.

What types of cookies does Pivotree use and how long will they stay on my device?
We utilise various types of cookies: necessary cookies; analytics cookies; website functionality cookies; and advertising cookies.  Each serve a different purpose, as outlined below.

Please note the following additional details regarding cookies:

  • First-party cookies: Some cookies are set by us directly, known as first-party cookies.
  • Third-party cookies: Other cookies are set by websites operated by external organisations. These are referred to as third-party cookies. We do not have control over these cookies, nor do we have access to the information they collect. We do not associate the data gathered by third-party cookies with our customers’ or users’ personal information.
  • Session cookies: A session cookie is stored temporarily on your device while you browse our website. It is deleted once you close your internet browser.
  • Persistent cookies: In contrast, a persistent cookie remains on your device even after you close your browser. This allows us to recognize your previous visits and remember your preferences. The duration for which a persistent cookie remains on your device is specified below.

Necessary cookies
These cookies are essential for the proper functioning of our website. They enable you to navigate the site and utilize its features. Without these cookies, certain services or functionalities may be unavailable. (full and mobile versions) currently uses the following necessary cookies:

Cookie name Source Purpose Further information


Analytics cookies
We use analytics cookies to gather information about how visitors interact with our website. These cookies help us understand website traffic, user behavior, and improve our services. The data collected is aggregated and anonymized. (full and mobile) currently uses the following analytics cookies:

Cookie name Source Purpose Further information


Website functionality cookies
These cookies enhance the functionality of our website and enable personalized features. They remember your preferences and choices, making your browsing experience more convenient. (full and mobile versions) currently uses the following functionality cookies:

Cookie name Source Purpose Further information


Advertising cookies
Advertising cookies are employed to deliver advertisements that are relevant to your interests. They track your browsing activity across websites to tailor advertising content. However, we do not link this information to your personal data. For example, the pages you have visited, the links you have followed, the number of times you’ve seen an ad, the ads you have clicked on and your browsing habits and interests. They are used by services provided by third parties, such as Like or Share buttons. Third parties provide these services in return for recognising that you have visited our website. (full and mobile versions) currently uses the following advertising cookies:

Cookie name Source Purpose Further information


When you use the LinkedIn, Twitter or the other share buttons available, you will be directed to a page controlled by those companies which may place cookies (including targeting cookies) and will be subject to LinkedIn’s, Twitter’s or the relevant other website’s cookies policies respectively.

Disabling cookies
If you do not consent to the use of cookies, you can disable them by following the instructions provided for your specific browser. You can find the relevant instructions for your browser by clicking on the link here, or by using any available automated disabling tool. However, please note that disabling cookies may affect the optimal functionality of certain services.

In cases where the organisation responsible for setting the cookie provides an automated disabling tool, we include the name of the organisation, the category of cookies it sets, the cookie type (either session or persistent), the duration details for persistent cookies, and a link to their automated disabling tool. For all other cases, we list the names of the cookies, their source as of the date of this Cookies policy, and the cookie type, enabling you to easily identify and disable them through your browser controls.

Alternatively, most popular web browsers provide settings that allow you to manage cookies to some extent. To learn how to manage cookies on commonly used browsers, please refer to the appropriate links below:

    Use of IP addresses and web logs
    We may utilise your IP address and browser type for various purposes, including diagnosing server issues, administering our website, and enhancing the service we provide to you. An IP address is a numerical code that identifies your computer on the internet. Additionally, your IP address may be used to gather general demographic information.

    To gain a better understanding of our users’ demographics, we may perform IP lookups to determine the domain you are accessing our website from (e.g.,

    Information obtained from these types of cookies and technologies is not combined with data from any other source and will not personally identify you. 

    HTML email web beacons
    Our marketing related emails contain a single, campaign-unique “web beacon pixel” to tell us whether our emails are opened and combined with other technology and to verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to you and to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should choose not to click links that we send you. This information may be connected to your personal identity.

    Third party websites
    This Cookies policy does not apply to, and we are not responsible for, the privacy practices of third party websites, which may be linked to or accessible through this website.

    Changes to the Cookies policy
    We may update this Cookies policy and we encourage you to review the policy from time to time to stay informed of how we are using cookies. This Cookies policy was last updated in July 2023.

    Contact us
    If you have any questions about cookie policy, please contact us at [email protected] or by writing to:

    Data Protection Officer
    Pivotree Inc.
    6300 Northam Dr.
    Mississauga, ON L4V 1H7