Ask us about our complimentary Data Assessment to clean and enrich product data, improve conversions, avoid cart abandonment, and enhance customer experience. Learn more now!

By: Sam Russo

In a fireside chat at the Syndigo Connect Conference in Chicago on November 9, Reid Garrett, VP, Product Management and Merchandising, TruckPro, shared significant aspects of the dynamic partnership the organization has developed with Pivotree and Syndigo over the last several years. 

TruckPro is a large North American heavy-duty parts distributor for the maintenance, repair, and operations industry. Currently, approximately 10% of the heavy-duty industry has a digital channel presence. While TruckPro acknowledges the heavy-duty industry may be later to the game than those in the light-duty and automotive industries, they see that presence growing exponentially over time and emphasized their commitment to a seamless omnichannel experience. To that end, TruckPro has emerged as an industry-leading eCommerce platform; a large portion of TruckPro’s sales go through its eCommerce platform.

The partnership with Pivotree, initiated five years ago, was driven by the need for expertise in navigating their digital transformation journey. Pivotree’s role as a consultant and long-term support partner proved crucial in deploying a Syndigo PIM in 2021. This fueled TruckPro’s digital eCommerce growth, setting a strong foundation for a significant investment in their eCommerce platform two years ago. They strategically chose Syndigo for its maturity and industry experience. 

The importance of data echoed throughout the conversation about digital transformation. With 4.5 million SKUs on its website, TruckPro stands out in the space, underscoring the significance of planning for ongoing data enrichment, governance, and integration architecture.

Mr. Garrett offered key takeaways for those embarking on a similar journey, emphasizing proactive data improvement, ongoing governance, and executive sponsorship. Recognizing that implementing a PIM is not a one-time solution, the conversation explored the need for discipline and maturity required for success.

Looking ahead, TruckPro envisions enabling heavy-duty suppliers to manage their data within their system and exploring alternatives for enriching missing data. Their focus extends beyond customers to empowering counter personnel with tools mirroring the customer-facing experience.

In this dynamic interplay between TruckPro and its partners, Pivotree and Syndigo, a strategic synergy emerged, propelling TruckPro forward in the ever-evolving landscape of eCommerce and data management.

Sam Russo
Practice Director
Automotive & Heavy Duty

About Pivotree: Pivotree designs, builds, and manages frictionless commerce experiences for brands and their customers around the world. We provide end-to-end solutions and services in Commerce, Data Management, and Supply Chain for hundreds of brands globally.


1. What are the critical factors to consider when embarking on a digital transformation journey to enable seamless omnichannel experiences in industries with historically lower digital adoption, such as heavy-duty parts distribution?

Critical factors in embarking on a digital transformation journey for industries with historically lower digital adoption, such as heavy-duty parts distribution, include understanding the unique challenges and opportunities within the industry, establishing clear goals and objectives for the transformation, and securing executive buy-in and sponsorship to drive organizational alignment and investment. Additionally, organizations need to prioritize customer-centricity, invest in robust technology solutions that support omnichannel experiences, and cultivate a culture of innovation and agility to adapt to evolving market dynamics.

2. How do organizations effectively manage and enrich large SKU catalogs in the context of digital commerce, and what are the key principles for maintaining data governance and integration architecture in such environments?

Effectively managing and enriching large SKU catalogs in the context of digital commerce requires a comprehensive approach to data management and governance. Organizations should implement robust product information management (PIM) systems to centralize and standardize product data, enabling seamless integration across various sales channels. Additionally, leveraging automation and machine learning technologies can help streamline data enrichment processes, improve data quality, and ensure consistency across the SKU catalog. Establishing clear data governance policies and workflows is also essential to maintain data accuracy, relevance, and compliance with industry standards and regulations.

3. Looking beyond initial implementations, what ongoing strategies and practices are essential for sustained success in digital transformation initiatives, particularly in ensuring continuous data improvement, governance, and executive buy-in?

Sustained success in digital transformation initiatives relies on implementing ongoing strategies and practices for continuous improvement and innovation. This includes establishing a culture of data-driven decision-making and continuous learning, fostering cross-functional collaboration and communication, and regularly evaluating and optimizing digital processes and technologies. Organizations should also prioritize executive sponsorship and engagement to ensure ongoing support and investment in digital initiatives. Additionally, staying abreast of emerging trends and technologies in digital commerce and supply chain management is crucial for maintaining a competitive edge and adapting to evolving customer needs and market dynamics.