Darrell Rosenstein’s Post

New Martalks episode! For 2.3 we were joined by One Creation Corporation's Zohar Hod, founder of the premier customer consent solution for ecommerce. This incredibly useful piece of SaaS allows marketers to build preference-collection steps into customer journey's with no IT dependency; there's also an incentives feature which allows brands to influence the customer's decision to share data. This is great example of the right solution at the right time, with brands everywhere puzzling over how to keep customers engaged in a way that enhances the customer experience, rather than coming across as creepy. In this clip, Zohar explains how the tech integrates with Klaviyo, Segment and any other downstream #CDP, ensuring that the customer profile updates in realtime for wider marketing purposes. Hear the full podcast > comments link. And Zohar, thank you so much for sharing your insights. It was a fascinating discussion. #Zeropartydata #firstpartydata

The modern ecommerce marketing team has a suite of solutions they can call up to drive interest in their stores. But what happens if the reporting doesn’t add up from dashboard to dashboard? That leads to a trust problem, says Edward Upton of Littledata.  With a single source of truth, marketing teams can properly track and attribute success, ultimately giving them the information to create better campaigns. To hear more from Edward, listen to the latest episode of Martalks. Click the link in the comments.  #revenuetracking #marketingoptimization #lifetimevalueanalysis

Announcing the third of our panellists for tomorrow's webinar: Stuart McKeachie, a CTO whose impressive back-catalogue included leading on technology at RH and Williams-Sonoma, Inc. before making his way to Serena & Lily. Get the brand perspective on #composable transformation during tomorrow's webinar, 0900 PDT / 1200 EDT, and ask your questions of Stuart and our other 2 experts Fred Argir and Diane Randolph. Register > comments link. #digitaltransformation

“We're seeing a 40 to 50% uplift in the number of people that you can actually email with an abandoned cart campaign.” - and that includes targeting browsing session from customers who didn't log in. Edward Upton, the CEO and founder of Littledata joined us on Martalks to share the impressive results of his company’s integration with Klaviyo.  Follow the link in the comments to hear the whole podcast - and a huge thank-you to Edward for sharing his insights. #revenuetracking #marketingoptimization #lifetimevalue

Announcing the first of 3 guests for this Thursday's #composable #transformation webinar: serial brand technologist Diane Randolph. Diane's illustrious career includes a decade at the technological helm of fashion group Reitmans Canada Ltée/Ltd followed by a stiny at Ulta Beauty. Today, she holds down more board advisory roles than many people have had jobs - which is saying something for someone describing themselves as a 'retired CIO'. The leaders of ISVs and digital agencies are now actively looking to include brand professionals on their advisory boards - much as former Martalks guests Orium enlisted Diane to sit on theirs. Jason Cottrell Of course, many martech scale-ups are still fleshing out their board - but that needn't slow you down. Join our webinar this Thursday (link in comments) for a free half-hour executive consultancy from Diane and 2 other expert panellists. See you there!

I'm thrilled and honored to be hosting the brilliant Fred Argir, the extraordinary Diane Randolph and the unparalleled Stuart McKeachie in #MartalksLive webinar on #composable transformation - next Thursday, 9am PDT / 1200 EDT. This time, it's all about the brands. After many fascinating episodes of the Martalks Podcast, where we've hosted the leaders of ISVs and agencies, we're turning attention to the retailer-side technologists driving change from the inside. Sign up via the link in the comments for your chance to ask your questions of the experts. See you there! #digitaltransformation

'Scaling through Chaos.' What a title... It was inspiring talking tech this week at Shoptalk - as ever. But aside from all the talk of endpoints and AI, there remains one fundmental problem that's troubling back #scaleups founders far and wide. “Who should I hire next? At what level? What function? How should I organize a team?” Don't take my word for it. Index Ventures - the same VC firm that propelled Zendesk, Sonos, Zuora, Elastic, Adyen and Farfetch amongst others to fame - has just published a book based on a study of 210 high-growth startups. Martin Mignot found that issues relating to hiring, people and culture were the questions most troubling high-growth firms. Gené Teare's write up hints at a lot of invaluable insights, preparing... "founders for changes to the early team... The idea is to build a mindset of competence over loyalty.” Sounds to me like 'Scaling through Chaos' should top of the reading list for founders everywhere. It's certainly top of mine. https://lnkd.in/e9xuinQK

There had been a slowdown in #CMO hiring last year, but this is positive news for the marketers amongst us, showing the evolution and importance of the CMO role. A study of 200 enterprise commercial professionals, research by Seismic and LXA (formerly MarTech Alliance) showed that the number of CMOs responsible for #salesenablement has doubled over the past year in EMEA. The study showed a 20% increase in customer interactions en-route to deal when marketers ran the sales enablement function. This is another example of how the toolkit traditionally owned by marketing - and associated skillsets - can be used to help move leads along the funnel with "greater effectiveness and efficiency" (Winnie Palmer). Full article by Duncan MacRae: https://lnkd.in/gC67TT9H