Product Content Management

Product Content Management enables businesses to create, categorize, organize and publish product-related information. With product content and data optimization, companies can set the required framework and workflow to handle enterprise and product data content from start to finish.

Pivotree is equipped to design and deliver all these aspects of the product content lifecycle. Our team leverages a ‘library sciences’ approach to build best-in-class product taxonomy (classification), attribution and data governance rule sets. Employing data modeling as the foundation of product content management, we ensure data integrity and quality through every stage of the product life cycle.

We enable our clients to specify, store, incorporate and build upon product data across levels, from both, internal, and external sources. We leverage highly scalable and governed normalization practices to build and structure product SKU data into our best-in-class data models.

End to End Data Services

Commerce Merchandising

  • Re-design product taxonomy framework to provide precise, updated and organized product information
  • Leverage alternate hierarchies to design dedicated grocery merchandising models that can boost customer engagement & conversion optimization
  • Up-sell and cross sell by implementing product family classification and collection of basket offerings
  • Customer Experience Search & Buy
  • Align internal data models to become customer-centric & enable customers to find what they are looking for

Enterprise Data Readiness (Master Data Design)

  • Re-design product taxonomy framework to provide precise, updated and organized product information
  • Leverage alternate hierarchies to design dedicated grocery merchandising models that can boost customer engagement & conversion optimization
  • Up-sell and cross sell by implementing product family classification and collection of basket offerings
  • Customer Experience Search & Buy
  • Align internal data models to become customer-centric & enable customers to find what they are looking for

Data Management Strategy

We create tailor-made Data Management Strategies for businesses to leverage data and reach their goals. We ensure that all data-related activities including data creation, storage, management, and retrieval are aligned to the business and its primary objectives.

Business Objective Identification

We identify and delineate business objectives to create a comprehensive roadmap for Data Management Strategy.

Data Process Creation

We establish robust data processes in line with larger business objectives. These end-to-end processes include everything from predefined data architecture, nomenclature rules and rules for data collection, creation, processing, analysis and interpretation.

Data Governance Establishment

We set data governance rules that ensure regulatory compliance with internal data standards and policies, and control data usage. We ensure data consistency and credibility across processes to drive effective data analytics and decision making.

Training & Execution

With the required technology, processes and governance measures in place, we execute Product Content Management while also training end users on how to make the most of these systems

Data Modeling: Taxonomy & Schema Design

Enterprise taxonomy is the skeleton that supports content, and the backbone for your data model that drives Master Data Management (MDM). Based on this, you can build eCommerce taxonomies that boost findability – a factor that is just as important as content itself when it comes to customer interactions. It enables customers to not just find the products they are looking for, but also compare similar products to get a wider understanding of a business’s product range. While the end goal of taxonomy and schema is seemingly straightforward, the path to getting there may not always be the same.

Pivotree enables businesses to ace data modeling with tailor-made processes and practices. We create data models that represent concepts that describe data, data semantics, data relationships and data constraints. The foundation of our data modeling efforts lie in identifying business rules and objectives, and creating a data model that complements these factors.

User-Centric Design

We provide taxonomy and schema design services powered by SEO to give businesses a competitive edge.

Taxonomy & Hierarchy Management

We create and manage taxonomies and hierarchies to categorize data, improve findability and enable discovery. These practices are structured on product-driven models and designed to align to best practices and drive intuitive product management.

Attribute & Metadata Definition

We create attributes and meta-data which qualifies content for faceted search, better findability and a higher quality of product information. This includes clear definitions of product features, meta-data rules for data governance and creating a blueprint for complete, normalized and consistent data.

Entity Relationship Definition

We define relationships between entities within data models to enable more meaningful interactions between data points. We enable dynamic and living relationships between supplier, standard, backbone and merchandising structures.

Findability Measurement

By defining metrics such as refinements, depth, bounce rate, time after search etc., we measure findability to eventually give businesses a better understanding of search quality. This gives businesses perspective on not just findability but also the data points, relationships, attributes and other factors that may be impacting findability.

Why Taxonomy Matters

A enterprise taxonomy is the skeleton you hang content on, the backbone for your data model that drives an MDM (Master Data Management) or PIM (Product Information Management) system. From this backbone – you can use it as a jumping off point to create eCommerce taxonomies that support Findability.

Findability

Browse

Classify PIM products in a logical, clean and easy to navigate manner

Landing Page

Create landing pages that match customer search queries

Keyword Search

Accurately route search terms and their variants to the right location

Faceted Search

Enabling Scheme

Cross-Reference

One product “living” in multiples places

Rich Content

Develop content around search-driving concepts: style, application, etc.

SEO

Good taxonomy naming reinforces terms that capture search results.

SKU Building & Sourcing

SKU Building & Sourcing helps businesses lay a tangible foundation for their digital future. Setting the process right from the get go, backing it by automation and ensuring high data integrity ensures that the process gives long-term dividends. And this only works if businesses take the ‘first-time-right’ approach.

This is what our SKU Build & Sourcing services are all about. Pivotree enables businesses to streamline the process of procurement and population by setting up robust systems that require little or no manual intervention. We leverage the best technology and standardization practices to help organizations build a self-sustaining building and sourcing process.

Vendor Relations

We power effective vendor relationship programs to improve buyer-seller relationships and smooth the flow of data.

Data Sheet & Web Crawling

We deploy advanced crawling technologies to extract required data and pages from data sheets and the web.

Item & Product Family Build

With a repository of past industry knowledge, we enable businesses to build item and product families based on predefined parameters. This activity helps leverage customer trust earned by the original brand.

Normalization & Style Standards

By establishing normalization and style standards, we ensure data consistency and integrity across SKUs and catalogs.

Data-as-a-Service (DaaS) – “Turn-Key Data Stewardship & Product Content Services”

As an agile content management system, DaaS lays the foundation for digital growth by simplifying omnichannel strategies to a great extent. It expands a business’s omnichannel capabilities by enabling content personalization, content quality improvement and faster time-to-market to create engaging digital experiences.

Pivotree Data-as-a-Service (DaaS) offering gives businesses the digital advantage with a differentiated approach to content, keeping in mind multiple channels and customer profiles. We deploy the best people and technology to provide end-to-end content services for speed, scalability and cost reduction.

SEO-Embedded Data Model Support

We provide taxonomy and schema design services powered by SEO to give businesses a competitive edge.

Search & Browse Design

Bringing together customer expectations, industry standards and best practices, we provide best-in-class Search & Browse Design for businesses to make the most of their online presence.
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Item & Product Family Design & Onboarding

We help businesses build and onboard item and product families to garner customer trust and loyalty.

Copywriting

We write compelling, SEO-friendly copy to create exceptional user experiences.

Digital Asset Management

We guide companies to use their digital assets in ways that add maximum value to their products and services. We do so by providing them with centralized access to these assets, enabling them to deploy these assets across diverse channels.

Metadata Management

By enabling businesses to manage their metadata better, we reinforce consistency and simplify data discovery across the board.

Site Search Tuning & Design

We help optimize and finetune internal site search and design to ensure customers find exactly what they’re looking for with minimum effort. This helps reduce bounce rate, and boosts not just conversation but also customer retention and advocacy.