In today’s data-driven era, the benefits that data brings to marketing organizations is phenomenal. But on the flip side, data also presents a consistency, security, and usability challenge. With data expected to grow to 175 zettabytes by 2025, organizations...
We have written often that product data has now become an integral part of the digital strategies of businesses. As products pass through various stages before they come to the market – from design to manufacturing to shipping and finally retail outlets and...
The B2B2C landscape is complex in its own way. The need to sell products to a customer, who is not going to consume it directly makes the buyer-seller relationship fairly nuanced. On top of that, there’s the challenge of ensuring product data quality...
Just as distributors grapple with the compounding threat of expanding customer demands, intense competition, and growing regulatory pressure, tech-driven giants like Amazon are also piling on the pressure. How can distributors, using traditional strategies and systems...
A strong and unwavering customer focus is essential to succeed in today’s challenging market place This customer focus is not confined to the product features and customer interactions. It also extends to how you present product information. As eCommerce has become a...